Influencer Impact #2: A Free Influencer Database Template
If you aren't able to utilize a paid vendor, get a ๐ free ๐ influencer database template. Also? Learn a Slack hack for monitoring dark communities.
Welcome to the second edition of Influencer Impact! ๐
Itโs crazy that weโre already into ๐ Fall ๐ though it is my favorite season of the year.
On the influencer marketing frontโฆ
When building out your influencer marketing program, one basic need is the ability to research influencers and build lists for your various campaigns.
There are several excellent vendors that will help with this (my fav: Onalytica).
But, what if you donโt have the budget to bring on a vendor? That can only mean one thing: managing a very manual process with a spreadsheet.
Inherent problems include:
The time suck of doing research
Manually updating influencer data
Inability to centrally track all campaigns, including those that you may have already worked with an influencer on
โฆand many more
Iโve been there and itโs difficult. Itโs probably contributed to a few of the gray hairs that I have but, it can be done.
I wanted to share with you a simple template that my team has used. Itโs by no means perfect and I hope that if you do use it, you make it FAR better.
Within this database, weโve tracked everything we know about that person including who on my team researched the influencer, the influencerโs contact info, industry, social channels, and what campaigns theyโve worked with us on.
If you need a free template and canโt afford to bring on a premium tool, feel free to use this and improve upon it for your needs.
On the dark social frontโฆ
While social listening tools abound, monitoring dark communities is only possible via manual searches in the communities in which youโre active.
What might you want to search for mentions of?
Your brand
Your products
Your top competitors
Key industry terms
Whatโs one way that you can help improve your ability to easily monitor these communities (well, Slack-based ones at least)?
Buried in Slackโs settings, under the Notifications tab, is the ability to enter keywords that you want to monitor.
This will help you to scale your monitoring efforts, especially if youโre a member of multiple ones that you are keeping your eye on. ๐
๐จโ๐ป Where you can find me onlineโฆ
LinkedIn | Twitter | Instagram | Website
๐ฃ Where Iโll be speakingโฆ
MarketingProfs B2B Forum - use code MPB2BFTW to save 20% off
๐ Thank you!
Thank you for subscribing. I appreciate you and your time.
Iโll see you same time, same place next week!
- Justin